Well this is huge. With McDonald’s going after Starbucks this is an interesting twist in the game bringing in Burger King into the mix.
As you might recall, over the past few years one of McDonald’s goal has been to chip away at Starbucks business by upgrading their coffee and adding the most popular upscale coffees.
Another thing McDonald’s has done is looking towards offering Wi-Fi and while at all of the Starbuck’s I have been Wi-Fi still costs money to use their Wi-Fi McDonald’s now offers that for free. I will add, this after offering a failed paid internet based service.
Now with upgraded coffee and free Wi-Fi and of course, location location location; McDonald’s had a huge lead in capturing more of this segment of business. This new addition for Burger King I have a feeling will really be big.
Add to the mix that Burger King is also testing the adult beverage segment as well, this should be a pretty interesting year for Burger King.
If you notice they are not using the Starbucks brand, just the Seattle’s Best which Starbucks purchased a few years ago.
Best part of this will be more convenience and better pricing to the average consumer. Starbucks still has a clientele that will not change their habits however there will be many that do.
The only thing that does bother me out of this is the employees. In all situations the price point for consumers is better however the quality of the job for the employee diminishes. We’ve seen this happen many times.
For now, cheers to us!
http://www.king5.com/news/business/Burger-King-teaming-up-with-Starbucks-in-breakfast-coffee-war-84497792.html
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